Legal

Privacy Policy

Last updated: April 2025  |  FameLayer (famelayer.co.uk)

1. Who We Are

FameLayer ("we", "our", "us") operates the website famelayer.co.uk. We are a digital marketing and business systems agency based in the United Kingdom. We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or contact us about our services.

If you have any questions about this policy or how we handle your data, please contact us at: hello@famelayer.co.uk

2. What Data We Collect

We may collect and process the following categories of personal data:

  • Identity data — your name and business name, provided when you contact us via our contact form or by email.
  • Contact data — your email address and, if provided, your website URL.
  • Communications data — the content of messages you send us, including any information you voluntarily provide about your business or requirements.
  • Technical data — IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage data — information about how you use our website, including pages visited, links clicked, time spent on pages, and referral sources.

We do not collect any special category data (such as health information, racial or ethnic origin, or political opinions) through this website.

3. How We Collect Your Data

We collect data in the following ways:

  • Direct interactions — when you submit our contact form, send us an email, or request information about our services.
  • Automated technologies — as you browse our website, we may automatically collect technical and usage data using cookies and similar technologies. Please see Section 8 (Cookies) for more information.
  • Third parties — we may receive technical and usage data from analytics providers such as Google Analytics.

4. How We Use Your Data

We use the personal data we collect for the following purposes:

  • To respond to your enquiry and communicate with you about our services.
  • To assess your requirements and provide a proposal or quotation where relevant.
  • To deliver services to you if you become a client.
  • To improve our website and services through analysis of usage data.
  • To comply with our legal obligations.

Our lawful basis for processing your personal data is:

  • Legitimate interests — for responding to enquiries, improving our services, and managing our business relationships.
  • Performance of a contract — when we are delivering services you have engaged us to provide.
  • Legal obligation — where we are required by law to process or retain your data.

5. Who We Share Your Data With

We do not sell, rent, or trade your personal data to third parties.

We may share your data with trusted third-party service providers who assist us in operating our website and delivering our services. These include:

  • Email and communication platforms (for managing and responding to enquiries)
  • Website hosting and infrastructure providers
  • Analytics providers (e.g. Google Analytics)

All third-party providers are required to handle your data securely and in accordance with applicable data protection law. They are not permitted to use your data for their own marketing purposes.

We may also disclose your personal data if required to do so by law, or to protect the rights, property, or safety of FameLayer, our clients, or others.

6. How Long We Keep Your Data

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law.

  • Enquiry and contact data is retained for up to 2 years from the date of last contact.
  • Client data is retained for up to 7 years from the end of our contract, in line with legal and accounting requirements.
  • Website usage and analytics data is subject to the retention policies of the platforms used (e.g. Google Analytics).

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • Right of access — you can request a copy of the personal data we hold about you.
  • Right to rectification — you can ask us to correct inaccurate or incomplete data.
  • Right to erasure — you can ask us to delete your personal data in certain circumstances.
  • Right to restriction — you can ask us to restrict how we use your data.
  • Right to data portability — you can ask us to provide your data in a structured, machine-readable format.
  • Right to object — you can object to our processing of your data where we rely on legitimate interests as our lawful basis.

To exercise any of these rights, please contact us at hello@famelayer.co.uk. We will respond to all requests within 30 days.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's data protection authority — at ico.org.uk.

8. Cookies

Our website uses cookies to distinguish you from other users and to improve your experience. Cookies are small text files placed on your device when you visit a website.

We use the following types of cookies:

  • Strictly necessary cookies — essential for the website to function properly. These cannot be disabled.
  • Analytics cookies — we use Google Analytics to understand how visitors use our website. This data is aggregated and anonymised. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

You can control and manage cookies in your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

9. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. Our website is served over HTTPS, and access to personal data is restricted to authorised personnel only.

However, no data transmission over the internet or storage system can be guaranteed as 100% secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

10. Links to Other Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites and encourage you to read their privacy policies before providing any personal data.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us: